Branding in Seongsu Season 1

Despite Na-eon's continued success in securing significant marketing deals, she finds herself bothered by an intern named Eun-ho. Despite being just an intern, Eun-ho consistently disrupts Na-eon's routine. Frustrated…

Eun-ho vehemently opposes animal cruelty, and it was this very conviction that led him to take a stand against his own company when he was just an intern during a recent incident. To quell his curiosity, Na-eon puts an…

Eun-ho, oblivious to the gravity of the information he stumbled upon, feels compelled to share his discovery with Na-eon. However, her reaction is unexpectedly calm, contrasting with his anticipation. Despite the…

The Na-eon's XU Beauty event unfolds seamlessly, garnering a positive response from the public. Yet, what appeared to be another flawless project marks the onset of Na-eon's significant downfall. The morning after, she…

Na-eon wakes up in the hospital, trapped in Eun-ho’s body. To figure out exactly what happened, she continues living Eun-ho’s life and realizes that at Seongsu Agency, he has been assigned to Team Underdog, a team full…

Na-eon, who is in Eun-ho’s body, starts to organize Team Underdog to get to work. However, her efforts are stifled by Yoo-mi’s plans to keep Eun-ho in check, which deepens the war of nerves between Na-eon and Yoo-mi…

Being trapped in Eun-ho's body, Na-eon is trying hard to track down the person who tried to kill her. After hearing from Dong-beom, she suggested making big-size shoes for drag queens, and it was a huge success…

In a TV interview, Yoo-mi claims that Na-eon simply took a fail and she didn't commit suicide because of the company. Meanwhile, Na-eon wakes up from a coma. In order to switch the soul back, Eun-ho suggests kissing…

Eun-ho, who is trapped in Na-eon's body, returns to Seongsu Agency and becomes the manager of Team Underdog. The team is given a project to work on while Eun-ho and Na-eon try to figure out the culprit behind their…

Team Underdog continues to work on the Girlish branding project and prepares to open a pop-up store. However, Team One of Seongsu Agency tries to get in the way and ruin the project. Meanwhile, Na-eon and Eun-ho think…

Yoo-mi goes to check out Na-eon's pop-up store. She expected it to be shabby and a failure, but the store was a huge success, and Na-eon's team even saved up a lot of budget. Feeling frustrated, she goes to meet someone…

Eun-ho accepts the new project, and while doing so, Team Underdog also gets a chance to compete. Na-eon and her team go out for market research, and they run into Jenny. Meanwhile, Eun-ho asks Yoo-mi to make an…

Both Yoo-mi and Na-eon are working hard on the rebranding project. Inspired by Jenny, Na-eon comes up with an innovative idea. Meanwhile, Yoo-mi has a secret weapon for her project, and that is Yoon Nam-hyuk, the sexy…

Seongsu Agency and Segye Group are in the headlines of a scandalous situation because of Yoon-hyuk, the soju model of Yoo-mi's rebranding project. Yoo-mi is done for, and Na-eon's non-alcoholic drink concept has become…

Eun-ho gets a mysterious message and he goes to the restaurant that is mentioned in the text. He sees Director Han there. All of a sudden, both Eun-ho and Na-eon have a serious headache, and their souls get switched…

Na-eon becomes the manager of Team One for her successful rebranding of Segye Soju. She assigns new projects to the teams, and she takes the HQ Motors project which will lead her to Director Han. Meanwhile, Team…

Eun-ho and Na-eon switch souls whenever they hear a particular sound of a wind chime that gives them a headache. Meanwhile, Na-eon finds Eun-ho suspicious as she sees the messages he got from Director Han.

It turns out that Eun-ho works for Director Han in order to know the truth about an incident that happened five years ago. Na-eon feels frustrated. She meets Eun-ho at Mangyeon Temple, and Eun-ho gives her a week to…

Da-eun, Eun-ho's girlfriend, had a talent for making candles. Five years ago, Na-eon and Eun-ho bumped into each other accidentally at Segye Group, and their materials for branding presentations got mixed up. Just like…

Yoo-mi overhears the conversation between Na-eon and Eun-ho. She finds out the secret that they went through a soul switch and wants to use this secret to bring down Na-eon. Meanwhile, Na-eon wants to find out what…

Segye International and Seongsu Agency are up for a big match. Before the presentation, Eun-ho gives something to Na-eon, and Na-eon reveals that Director Han has stolen High Jet’s idea. They join hands to bring down…

Na-eon holds a workshop, but Eun-ho refuses to join. Eun-ho can’t forgive himself for blaming Na-eon the whole time and he decides to resign. Meanwhile, Na-eon confesses to Eun-ho. They decide to find the person who…

The evidence of Jung-woo trying to kill Na-eon is now in Na-eon’s hands. She makes Jung-woo confess and it was Hee-jung who was behind everything. Meanwhile, Na-eon and her team are going to make Hee-jung do something…

At Hee-jung's inauguration, Na-eon reveals the ultimate truth. Hee-jung and Jung-woo are arrested for their wrongdoings. Meanwhile, Na-eon becomes the new CEO of Seongsu Agency. However, Eun-ho wants some time and…