Why I Dress Up for Love Season 1

Influencer and home decor publicist Kurumi Mashiba struggles with work-life balance. A missed contract deadline leads to a new life in a shared house.

Kurumi is overwhelmed by the shock and PR headache caused by Hayama’s resignation. Wanting to help, Shun and Haruto offer ways to lift her spirits.

Kurumi takes a few days off after a slip-up at work. Later, Haruto suggests a camping trip near an art museum that is exhibiting Ayaka’s work.

As Kurumi starts on a new collection, a coworker asks to let her assist. When Ayaka falls ill, Kurumi and Shun end up alone on a trip to get medicine.

Kurumi asks Shun on a date, but he suggests walking Koko's dog, leaving her unsure of his feelings. Haruto begins to worry about one of his clients.

Despite a shaky start, Shun warms up to Hayama. But his willingness to accept Hayama begins to make Kurumi even more confused about his feelings.

Kurumi takes a trip back to her hometown, but things get complicated when Hayama comes to visit and Shun realizes he can't stand being away from her.

Shun visits his old job and hears from his ex that they are looking for a new chef. A work trip sees Kurumi and Hayama spend the day together.

Kurumi is caught in a plagiarism scandal that threatens her job. Meanwhile, Shun is approached about opening a restaurant halfway across the country.

Shun and Hayama have a much-needed man-to-man talk. Later, Shun helps out at a food festival as the shared house residents mull over their futures.